Kliro Capital Partners is pleased to announce its minority investment in EXALT LDN LTD (“EXALT”), a premier brand in the UK’s functional cold-pressed protein and juice drink market.
Founded in late 2019 by the entrepreneurial husband duo, Charlie, a digital marketing expert with 15 years of experience, and Dan, a former investment banker, EXALT was born from a shared passion for food, fitness, and wellness. They aimed to craft a range of fresh, protein-rich smoothies and cold-pressed juices tailored for those who value health but are constrained by time.
EXALT pioneered the first fresh protein smoothies and meal replacements with a naturally extended shelf life, creating a new niche in the health and wellness sector. Their products are available directly through their website, www.EXALT.co.uk and have been integral to their growth, alongside flagship listings at Selfridges, Planet Organic, Ocado, Peloton, and Equinox.
Their unique cold-pressed protein drinks have gained wide recognition, especially in the Premier League, with EXALT serving as the Official Sports Nutrition Drink provider for Tottenham Hotspur. This partnership highlights their bespoke player-specific nutrition solutions, an industry first.
EXALT is dedicated to redefining the ready-to-drink protein and juice sector by meeting customers’ high standards with innovative production techniques and unique flavours. They are also committed to environmental sustainability, planting one tree for every order and using 100% recycled and recyclable materials, with donations to charities fighting ocean plastic waste.
The funds from this investment will enhance EXALT’s team expansion, market penetration, operational capabilities, and overall working capital.
Warren Scott, founder of Kliro Capital Partners, stated, “We are thrilled to invest in EXALT, a vibrant and innovative company led by Charlie and Dan, who are passionate about revolutionizing the ready-to-drink protein and meal replacement industry. This investment represents the largest single shareholder investment in EXALT, reflecting our confidence in the business and its founders. Kliro is committed to excellence in both the alcoholic and non-alcoholic drinks industry, supporting entrepreneurial businesses that are reshaping their sectors.”
Charlie and Dan commented, “We’re delighted to welcome Kliro Capital Partners into the EXALT family. From our initial conversation, it was clear they were the perfect partner to take our business to new heights. With their extensive expertise in the premium drinks industry, they provide the exact zest we need. We are confident that Kliro will add tremendous value to our brand. Here’s to a dynamic and fruitful journeyahead!”
